Marketers, economists and journalists often puzzle over guesstimating the purchasing power of America’s gay and lesbian households. Some tend to ballyhoo the gay market as a dream market precisely because of its presumed affluence. But is it really true? Over the past several years, we’ve... 

Last time we looked at how important professional design for you products are and what to look for in hiring a graphic designer. Once you have secured the services of a professional graphic designer, find out exactly what he or she needs from you. Then make sure you give everything required to the graphic... 

Let me answer that question by having you ponder another question. How much does good design influence you when you buy something? When you go grocery shopping, does the design of the packaging affect which food products you buy? How does the look of a car on the outside and inside change how you feel... 

The first word is what got you to read this post… It is attention. All businesses, whether offline or online, have to attract attention, which might be through advertising, logo treatments, the press, etc. The second word is what keeps a customer engaged, retention. A good brand will retain and...